The souks are the markets where rural populations find everything they need. People generally come there to stock up, but they also dispose of the surplus of their modest production or of livestock, in case of need for a larger sum of money.
The souks around Taroudant will disorient you and all you to immerse yourself in the authenticity of the rural populations of the region. People come there to stock up and meet. A particularity of the region, the Wholesale Market: Souk Jamla located in Oulad Teima.